Youth Focus is a specialist qualitative research agency spearheaded by a research psychologist with 18 years’ experience in researching the youth market from a developmental psychology perspective.

The essence of Youth Focus is to be found in its fundamental understanding of the entire spectrum of the youth market – from tots to tweens – to teens – to young adults.

Over the past decade, clients have included the majority of FMCG players with an interest in marketing to children and teens. In addition, numerous papers and articles have been written and presented as an aid in keeping abreast with the latest techniques and developments in youth research.

Youth Focus offers a variety of services tailor-made for specific clients’ needs in the youth market: